We temporarily divide the IOUs into main business - credit, auxiliary business - other (ie non-credit business).because the credit business has always Special Database been the foundation of the IOU, and it mainly depends on the risk control ability and credit system. There are not many here. To repeat, but from the development and changes of other businesses, we can get a glimpse of several important stages of the IOU. Combing these contexts is not only to gain a deeper understanding of a company, but also hope to bring more inspiration to Special Database your reading. Those successful experiences are certainly worth cheering, and the lessons of failure are equally valuable.
The first stage: from testing the water stage mall → stage mall as the development focus 2016-2017 is the time when the domestic instalment malls are in full Special Database bloom, and 360 is naturally not far behind. It happened that in the first half of 2015, the year before the establishment of 360 Finance, they successively launched smart cameras, safe routing, children's smart bracelets, Smartphones and other smart hardware Special Database products. In the same year, the "360 Shopping", which is an e-commerce shopping guide, was completely changed to "360 Mall", which mainly sells its own smart hardware .
In mid-2017, the IOU was officially launched on the installment mall, and the categories were inherited from the 360 mall, but at the beginning it was only a functional Special Database entry on the IOU homepage. At that time, the IOU business was also very pure, just a lending platform (as shown in the figure below). After a few months of operation in this way, in early 2018, the installment mall was emphasized in the product as an independent tab, and its importance became self-evident. In September of the same year, 360 and Suning Special Database reached a strategic cooperation, and Suning provided a wide range of regular products with reliable quality.